Vans, the original action sports footwear and apparel company, is a brand of VF Corporation (NYSE: VFC).
House of Vans, from renowned skateboarding brand Vans, encourages local communities to use their imagination with learning activities and cultural events. Based in New York and London, House of Vans circumnavigates the globe to promote Van’s “Off the Wall” spirit.
Since the program inception, we partnered with Vans to identify young creatives for the House of Vans festival, putting together one of the biggest annual events in town with live band performances, workshops, markets, food shacks, skate competitions and much more. With a bespoke 360 localisation strategy, our experts introduced The House of Vans HK with mini activations that paved the way before the big festival. This allowed us to collect data and mobilise the local community, to ultimately make the House of Vans festival a major success.
Our collaborative approach has seen us successfully bring The House of Vans global concept and experience to Hong Kong for a sustained period of time. We have delivered on localisation and increased local relevancy, engaging loyal Vans fans and creating a whole new generation of followers. With local artists, partners and talent, we have helped Vans emphasise self-expression, and the true spirit of the "Off the wall" brand message.